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Sooner or later, all online businesses realize the importance of communication between the business and its customers. The secret to successful communication is in fact quite simple: never leave your customer alone, face-to-face with the newly purchased product. A friendly after-sale follow-up email may not only save you a return, but in fact opens door to an upgrade or an up-sale, such as offering a subscription to a year of technical support or an extra component or module to your product. Keeping in touch with your prospective clients who haven`t made a purchase yet, but expressed their interest in your product or service by giving their email address is a great opportunity to make a sale. Contacting customers one by one, while a very effective sales tactic, requires exceptional skills and a lot of valuable time of a qualified salesperson. Sending a newsletter to your subscribers is a fast and simple way to automate the contacts with your customers when you use Newsletter Software by Pilot Group. PG Newsletter Software is a complete package that allows you to start sending successful newsletters. There is no need to rent a separate mailing server or rely on your own Internet Service Provider, as PG Newsletter Software creates its own mailing server automatically. You need no programming experience. PG Newsletter Software installs automatically and runs smoothly right out of the box. If you need to change settings, just open a web page and control things via an easy-to-use web interface. You can send your message to every customer greeting them with their own name. This increases the credibility of your newsletters, and increases the chance that your message will be read. PG Newsletter Software offers extensive tracking and statistical support. For example, after each campaign, you can easily see exactly which subscribers followed a link in your message.

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